McDonald's has begun showing advertisements on drive-thru menus at company-owned restaurants as part of a "limited" pilot program. According to a report, at the drive-thru locations included in the test, ads from other brands will be displayed on digital menu screens after customers place their orders. Customers will see these ads while waiting for their food.
In a statement to the report, a McDonald's spokesperson said the test gives the company an opportunity to explore "ways to share post-purchase content that customers may find useful, relevant, or interesting."
